Brand Resources

Our Logo

Read on to learn about our brand or download the Strands Brand Book.

Download logo package
Logo Turquoise
Logo Black
Logo White

Clear Space & Sizing


These are Strands’s brand colors. Copy the HEX codes below, or download the entire palette as an ASE file.

Download Strands palette
C90 M5 Y45 K0
PSC 3272 C
Strands Turquoise
C0 M0 Y0 K71
PSC 425 C
Strands Grey
Strands White


Our primary typeface is Proxima Nova and should be used whenever possible to communicate key brand messages in headlines and display copy.

Secondary Type Families

Helvetica and Arial are used for all body copy, online and offline, and are alternate typefaces to use when Proxima Nova is not available or embeddable.