CPAP Case Study

CPAP.com Integrates Strands Retail Personalization Solutions and sees 100% jump in conversion

CPAP.com is a family owned and operated business dedicated to providing affordable Sleep Apnea equipment to those who need sleep therapy.

The Challenge: Struggling with Manual Product Recommendations for a Large Catalog, Many of Which Are Related to Each Other

CPAP.com increases its sales by coupling and then merchandising the right complementary products – like promoting the right CPAP mask with the right replacement parts for that particular mask. With thousands of products in its catalog, manually merchandising is not only time-consuming, it’s nearly impossible to stay up to date, given that products change often. The end result is far higher cost with dubious results.

Solution: Real-Time Profiling and Automated, Advanced Merchandising

After researching and comparing all of the personalization vendors in the market, CPAP.com chose Strands for their product recommendation automation. Strands is able to create custom algorithms for the retailers individual needs. This has allowed CPAP.com to save hours of labor every month, and dedicate more marketing hours to other projects.

Other factors that led CPAP.com to choose Strands Retail are as follows:

  • Strands has easy to implement technology
  • Strands has 100+ merchandising features, like cross-sell, upsell, and related products that can be deployed in a matter of minutes
  • Strands has highly-rated customer service
  • Strands offers the most predictable and affordable fees in the industry

The Result: Across the Board Increases in Sales, Conversion, and Return on Investment

Since implementation, CPAP.com has found that customers who interacted with a Strands recommendation are almost 2x as likely to convert.

"We chose Strands because of their value proposition. We wanted a service provider who would consistently work to make their service better and Strands has done exactly that. Strands has been very responsive to all support requests, and their level of expertise has been a valuable part of our success with their platform."

Austin Lilley
Senior Marketing Analyst
CPAP.com

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